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Babies who sleep here don’t always wake up

Posted by Marc van Gurp | 16-07-2010 20:45 | Category: Health



City of Milwaukee Health Department: Babies who sleep here don't always wake up

With infants deaths due to co-sleeping on the rise in Milwaukee, Serve Marketing launched yet another bold and aggressive campaign to urge parents to stop sharing a bed with their infants. This time taking their message to the streets, placing dozens of mattresses stamped with blaze orange babies and provocative messages at busy inner city intersections.

One headline reads, “Babies that sleep here don’t always wake up.” Another asks to “Imagine how many more babies would still be alive if they hadn’t slept here.” 

So far this year, 10 babies have died in unsafe sleep conditions in Milwaukee. The campaign, is part of a larger effort by the City of Milwaukee Health Department to promote safe sleeping habits for parents with small children.

Serve Creative Director Gary Mueller: “We felt we needed to do something bolder and more interruptive to get people’s attention, because conventional marketing tactics just don’t seem to be working.”



City of Milwaukee Health Department: Babies who sleep here don't always wake up

City of Milwaukee Health Department: Babies who sleep here don't always wake up

City of Milwaukee Health Department: Babies who sleep here don't always wake up

A previous item of the ongoing Safe Sleep campaign:

City of Milwaukee Health Department: Babies who sleep here don't always wake up


Advertiser:
City of Milwaukee Health Department
Agency:
Serve Marketing
Additional credits:
Creative Director: Gary Mueller
Writer: Mike Holicek
Art Director: Mitch Markussen
Acct Team: Heather Aldrich, Brittin Haury




Comments


Comments about Babies who sleep here don't always wake up

Personally, I think the co-sleeping issue is much more complicated than this American campaign implies. But in the interest of full disclosure, my wife and I co-slept regularly — and healthily — with our infant son because it facilitated nighttime breastfeeding. YMMV

Posted by Tom Megginson | 16-07-2010 21:57

Comments about Babies who sleep here don't always wake up

Thanks for posting this fascinating marketing campaign!
WOW! On mattresses!

I do think there is a much greater risk of infant death with cosleeping and any way we can help people become more aware of this is important.

Mazarine
http://wildwomanfundraising.com

Posted by Mazarine | 20-07-2010 18:10



My comment



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