The best of non-profit advertising and marketing for social causes

Badge of honour

Posted by Tom Megginson | 30-09-2010 19:31 | Category: Pinkverts, Women's Issues

This ad for Pink Ribbon Magazine — a lifestyle and support publication about women and breast cancer — manages to make up for all those campaigns that attempt to sexualize the illness:

By showing the result of a mastectomy as a symbol of triumph, the ad both normalizes the bodies of post-surgery survivors and celebrates the heroic will to live.

Advertiser:
Pink Ribbon
Agency:
Grey Amsterdam
Source:
Healthy Ads

Comments

I’ve been dreading this month. I lost my beloved grandmother, a woman that I thought would live forever, to breast cancer that rapidly spread to her blood and brain this August, and my cousin is fighting male breast cancer with no recognition or acknowledgement. But when I saw this photo, I started to weep, because it was beautiful. It really is celebratory.

Posted by scamps | 7-10-2010 04:15

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