The best of non-profit advertising and marketing for social causes

Bank of Tolerance

Posted by Noah Scalin | 22-04-2009 15:22 | Category: Gender issues, Human rights

This is not a strictly social media campaign, but it’s striking that the Argentinian bank Banco Provincia has chosen to use a message of tolerance towards transgendered people to sell their services.

Advertiser:
Banco Provincia
Agency:
El Cielo Buenos Aires
Source:
Another Limited Rebellion

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Comments

Another remarkable commercial by the famous Ramiro Agulla & Carlos Bacetti. Check YouTube for more great work.

Posted by Jorn Wemmenhove | 22-04-2009 17:11

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.