The best of non-profit advertising and marketing for social causes

‘Battery Milk’ campaign

‘Battery Milk’ campaign

Have a look at this new social-media-based campaign from WSPA. It’s protesting against the new ‘super-dairy’ being planned here in the UK. Interestingly they are trying to create a new terminology – such as ‘factory milk’ and ‘battery cows’. Do you think it works? Will these new terms enter the language and change the way people think about cows and milk in the same way they’ve done for chickens and eggs? And what do you think about the approach – can social media campaigns work without a compelling piece of content to share?

notinmycuppa

Advertiser:
WSPA UK
Agency:
WSPA

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.

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