The best of non-profit advertising and marketing for social causes

Baxter was afraid, he was petrified. But he will survive.

Baxter was afraid, he was petrified. But he will survive.

Gloria Gaynor’s I Will Survive is the key song in the new campaign from the UK nation wide pet shelter Blue Cross. It’s dog Baxter singing “At first I was afraid, I was petrified. Kept thinking I could never live without him by my side….”

The message is simple, Blue Cross rehouse over 35,000 dogs, cats, horses and small pets every year but there are so many more who need them also. Therefore this fundraising campaign is needed.

The campaign consists of 3 other videos. All three of them portraits a cute (of course) pet. A nice find on the campaign is the fundraising hashtag #suppawt.

TV presenter and singer Stacey Solomon stopped by the film set to make this behind the scenes:

The three other videos from the new rehousing campaign:

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x