The best of non-profit advertising and marketing for social causes

Be a hero, eat Ocean Wise

Be a hero, eat Ocean Wise

Two subtile and very clever made video’s from the Vancouver Aquarium (Canada). The video’s are part of the Ocean Wise campaign.

Ocean Wise is a Vancouver Aquarium conservation program created to educate and empower consumers about the issues surrounding sustainable seafood. Ocean Wise works directly with restaurants and markets, ensuring that they have the most current scientific information regarding seafood and helping them make ocean-friendly buying decisions. The options are highlighted on their menus and display cases with the Ocean Wise symbol, making it easier for consumers to make environmentally friendly seafood choices.

Advertiser:
Vancouver Aquarium
Agency:
Taxi Canada Inc.

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