Osocio NL

Be positive about people living with HIV

Posted by Marc van Gurp | 1-12-2011 20:18 | Category: Health

Hear what Adrian have to say.

There is a lot to say on Dec 1, World Aids Day. In social marketing many things are possible with new techniques. But don’t forget it is about real people.
That’s why I find this campaign so touching.

Action for Aids SIngapore launched this campaign: ‘Let’s be positive about the people living with HIV’.

The campaign aims to reduce stigma and discrimination and increase the acceptance of persons living with HIV (PLHIV). With the support of popular local celebrities Xiang Yun, Adrian Pang, and community opinion leaders A.B Shaik and Royston Tan, we hope many others too, will join us in lending and voicing support for PLHIVs in our society.

‘Be Positive’ calls on us to be their Voice by reading personal letters penned by them. These letters will give the public a glimpse into their thoughts, fears and dreams.

Action for Aids SIngapore: Be positive about people living with HIV

Facebookers can ‘Be Positive’ in one or more of the following ways:
1) Watching and sharing what Adrian Pang and friends have to say.
2) Liking the www.facebook.com/BePositive Facebook page,
3) Lending your voice through the app on the page,
4) Or simply wearing a PicBadge on your profile to show your support.


Hear what Royston have to say.

Dengarlah keterangan lanjut dari A.B Shaik.

Action for Aids SIngapore
Ogilvy & Mather Singapore

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)