Social advertising and non-profit campaigns from around the globe

Be prepared II

Posted by Marc | 1-04-2007 20:24 | Category: Government

Yesterday I asked you if you know more campaign material from the ‘Red Cross/Bay Area/Be Prepared’ campaign. Geoemt sent me this material.
Read the previous post for the background information.
Agency/Photo’s Publicis & Hal Riney
Source

While the billboard, as seen in the previous post, was parked, the Red Cross passed out empty water bottles that read, “Try living on this for three days.”

Faux Earthquake Early Warning System alarms were installed. “Unfortunately, there won’t be a warning.”

Three examples of the print campaign.
“Oh look honey, a pasta maker that’s fun, we totally need....an emergency disaster kit! Do we have a disaster kit?!...Only 6% of people in the Bay Area are prepared for an earthquake.”

“We should definitely take this ballroom dancing class. That would be so...stupid! Why didn’t we take a first aid course?! What do we do?!...Only 6% of people in the Bay Area are prepared for an earthquake.”

“Where’s the remote? It was right here. Honey where’s...Justin! Does he know what to do?! Did we ever talk about this?!...Only 6% of people in the Bay Area are prepared for an earthquake.”