The best of non-profit advertising and marketing for social causes

Beamvertising: Virtual Homeless

Posted by Marc | 11-03-2010 22:21 | Category: Homelessness

This virtual reality campaign is made for Pathways to Housing (USA). The organisation was founded by Dr. Sam Tsemberis in 1992, and is widely credited as being the originator of the Housing First model of addressing homelessness among people with psychiatric disabilities.

The video was shot in New York City. Pedestrians encounter a life-size digital projection of a homeless man, shivering as he sleeps on the street. When passing by a message pops up, asking people to move the virtual person via text message. When they do, another video activate projecting a door on the wall as it is a new home for the man. The person who sent the text message receives a message back asking if they would like to make a $5 donation that would be added to their cellphone bill.

More about the shooting at the Pathways to Housing Facebook Fan Page.

Advertiser:
Pathways to Housing
Agency:
Sarkissian Mason
Additional credits:
Creative Director: Aaron Sedlack
Director of Creative Technology: Gabe Garner
Director of Development: Jason Horwitz
Copywriter: Denise Reynolds
Art Director: Raquel Gimenez
Producer: Jeff Caldwell
Source:
Viralmente

Share on Tumblr

Print this article

Send this article to a friend

Some rights reserved 2005-2012 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Interview: Kathryn Bolkovac - The Whistleblower - One Woman’s Fight for Justice

Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…

Making A Do-Ference at The Design Ethos Conference 2012

I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the Osocio archive: For thousands of people this is the size of their home

See this post from the Osocio archive

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.