The best of non-profit advertising and marketing for social causes

Beautiful and deadly: polluted water ice-lollies

Beautiful and deadly: polluted water ice-lollies

You might call them ‘popsicles’. I call them ‘ice lollies’. Either way, these ones could kill you. Made with dangerously polluted water by students in Taiwan, this series of 100 lollies are designed to demonstrate the pollution found at common water sources such as beaches, rivers and ports.


Source: Design Boom and just about everywhere else.

I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.


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