According to the World Health Organization, “the African Region accounts for 90% of malaria deaths worldwide”. To raise awareness against this disease and encourage the use of mosquito nets in Mozambique, the local organization Sociedade do Notícias launched in august 2012 an evocative campaign. The visuals illustrate a family being blown away by malaria. This is art and this is for a good cause:
Print 1: Mother
Print 2: Father
Print 3: Son
More recently, the Colombian Red Cross went in a similar artistic direction with the campaign “Blood Saves”.