The best of non-profit advertising and marketing for social causes

Become an ex

Become an ex

I was not nice to the American Legacy Foundation a few post ago. I think they had convinced to stop smoking after seeing this tv-spot. Brilliant moviestyle music!
Using the delightfully lustful imagery of the typical male fantasy, this American Legacy commercial aligns the allure of cigarettes to that of the hot neighbour next door. The spot is part of a new multi-city health program aimed at acknowledging the difficulties of quitting smoking and offering resources to make the job easier. The spot points to BecomeAnEx.org where those resources can be found (if you live in the USA).

Advertiser:
American Legacy Foundation
Source:
Adrants

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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