Become a Cop - Banksy Style
Posted by Marc | 3-09-2011 23:12 | Category: Education, Government
Because of holiday I forgot to post this great campaign from New Zealand. It is an outdoor recruitment campaign, released in july, from the New Zealand Police.
They call it a post-Christchurch earthquake campaign and it’s aim is encourage young Kiwis becoming a cop.
The campaign shows real experiences of police officers on walls near where the events took place.
The stencil where made by street artist Otis Frizzell.
Posters made from the stencil artwork include a QR code with a link to a video with the officer telling their story and a map with the location of the artwork.
In this post the four ambient sceneries and from three of them also the video with the story.
And, not unimportant, all can be viewed on the dedicated campaign website including all information on how the become a cop.
But no information what aspirant cops learn what to do with artists making illegal outdoor work :-)
Advertiser:
New Zealand Police
Agency:
M&C Saatchi, New Zealand
Additional credits:
Client Contact: Campbell Moore
Executive Creative Director: Dave KIng
Art Directors: James Bowman, Rene Van Wonderen
Writer: Nicci Doak
Account Team: Christina Mossaidis, Lizzie Yates
Producer: Nick Barnes
Artist: Otis Frizzell




