BETA: You won’t come home to this
Posted by Marc | 14-04-2009 21:35 | Category: Animal rights
“You won’t come home to this. Adopt a dog.”
Three items from a billboard and magazine print campaign encouraging the adoption of dogs as pets. The campaign is from BETA, Beirut for the Ethical Treatment of Animals.
People living in the Achrafieh area in Beirut must saw these billboards.
See Hoisel’s CG gallery for behind-the-scenes work on the campaign.
Advertiser:
BETA, Beirut for the Ethical Treatment of Animals
Agency:
Leo Burnett, Beirut, Lebanon
Additional credits:
Creative directors: Bechara Mouzannar, Chermine Assadian
Art directors: Nayla Moubarak, Joumana Ibrahim
Copywriters Rana Najjar, Alex Kent
Illustrator Tiago Hoisel, Sao Paulo
Source:
The Inspiration Room™ | Daily
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