Social advertising and non-profit campaigns from around the globe

BETA: You won’t come home to this

Posted by Marc | 14-04-2009 21:35 | Category: Animal rights

“You won’t come home to this. Adopt a dog.”

Three items from a billboard and magazine print campaign encouraging the adoption of dogs as pets. The campaign is from BETA, Beirut for the Ethical Treatment of Animals.
People living in the Achrafieh area in Beirut must saw these billboards.
See Hoisel’s CG gallery for behind-the-scenes work on the campaign.

Advertiser:
BETA, Beirut for the Ethical Treatment of Animals
Agency:
Leo Burnett, Beirut, Lebanon
Additional credits:
Creative directors: Bechara Mouzannar, Chermine Assadian
Art directors: Nayla Moubarak, Joumana Ibrahim
Copywriters Rana Najjar, Alex Kent
Illustrator Tiago Hoisel, Sao Paulo
Source:
The Inspiration Room™ | Daily

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

Comments

GREATTTTTTTTTTT!!!!!

Posted by Mariam | 15-04-2009 18:40

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.