The best of non-profit advertising and marketing for social causes

Big Warm-up

Big Warm-up

Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn.

bigwarmup-01

bigwarmup

The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
bigwarmup-02

Finally, do check the also special and personalized video below.

Advertiser:
Land’s End
Agency:
FirstBorn
Source:
@brianjeremy

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more
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