The best of non-profit advertising and marketing for social causes

Big bang

Posted by Marc | 9-01-2007 22:18 | Category: Activism, Environment

This guerilla campaign from 2006 is from BUND, the German Friends of the Earth. They want consistent ecological politics.
At this campaign members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin, Germany. The emissions inflate the ballons. And after the message (The world can’t take anymore CO2.) is readable, there is a big bang.
Of course the text is not always readable anymore after the big bang but the campaign gives a lot of rumour and media attention.
Thanks Bjorn for sending

Advertiser:
BUND
Agency:
Butter.Berlin
Additional credits:
Creative Director: Timm Holm, Michael Preuss
Art director: Björn von Buchholtz
Copywriter: Hermann Weiss
Photographer: Paul Seitz

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