Big bang

Posted by Marc | 9-01-2007 22:18 | Category: Activism, Environment

the world can't take anymore co2

the world can't take anymore co2

the world can't take anymore co2

the world can't take anymore co2


This guerilla campaign from 2006 is from BUND, the German Friends of the Earth. They want consistent ecological politics.
At this campaign members of the BUND put globe-ballons on exhaust-pipes of cars in Berlin, Germany. The emissions inflate the ballons. And after the message (The world can’t take anymore CO2.) is readable, there is a big bang.
Of course the text is not always readable anymore after the big bang but the campaign gives a lot of rumour and media attention.
Thanks Bjorn for sending


Advertiser:
BUND
Agency:
Butter.Berlin
Additional credits:
Creative Director: Timm Holm, Michael Preuss
Art director: Björn von Buchholtz
Copywriter: Hermann Weiss
Photographer: Paul Seitz


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