Big Warm-up

Posted by Armando Alves | 29-10-2009 23:29 | Category: Corporate Social Responsibility, Homelessness

Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn.


The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.

Finally, do check the also special and personalized video after the jump.

Land's End


Comments about Big Warm-up

Absolutely gorgeous, wonderful, beautiful website with amazing graphics! On the one hand. On the other hand: way too many statistics, too much information for the head and too little information for the heart on what to DO. Wrong visualisation: don’t talk about poverty and show a pile of dollars. No one understands what you’re trying to say. Don’t talk about homelessness and show a bunch of made up beds…

Posted by Gabriele | 30-10-2009 09:18

Comments about Big Warm-up

I don’t get it? On the one hand you wan’t the homeless to be warm but on the other you wan’t global warming to stop…Wouldn’t it be better for America’s hommeless if we let Global warming continue? I mean look at how hot it is in India and how many homelss people can survivie there without coats. JUST MAKE UP YOUR MIND!!!

Posted by Gabriele | 9-04-2010 04:24

My comment


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