Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn.
The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
Finally, do check the also special and personalized video after the jump.
Absolutely gorgeous, wonderful, beautiful website with amazing graphics! On the one hand. On the other hand: way too many statistics, too much information for the head and too little information for the heart on what to DO. Wrong visualisation: don’t talk about poverty and show a pile of dollars. No one understands what you’re trying to say. Don’t talk about homelessness and show a bunch of made up beds…
Posted by Gabriele | 30-10-2009 09:18
I don’t get it? On the one hand you wan’t the homeless to be warm but on the other you wan’t global warming to stop...Wouldn’t it be better for America’s hommeless if we let Global warming continue? I mean look at how hot it is in India and how many homelss people can survivie there without coats. JUST MAKE UP YOUR MIND!!!
Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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