Big Warm-up
Posted by Armando Alves | 30-10-2009 00:29 | Category: Corporate Social Responsibility, HomelessnessLand’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn.
The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
Finally, do check the also special and personalized video after the jump.
Advertiser:
Land's End
Agency:
FirstBorn
Source:
@brianjeremy
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