Osocio NL

Big Warm-up

Posted by Armando Alves | 29-10-2009 23:29 | Category: Corporate Social Responsibility, Homelessness



Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn.
image

image

The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
image

Finally, do check the also special and personalized video after the jump.



Advertiser:
Land's End
Agency:
FirstBorn
Source:
@brianjeremy




Comments


Comments about Big Warm-up

Absolutely gorgeous, wonderful, beautiful website with amazing graphics! On the one hand. On the other hand: way too many statistics, too much information for the head and too little information for the heart on what to DO. Wrong visualisation: don’t talk about poverty and show a pile of dollars. No one understands what you’re trying to say. Don’t talk about homelessness and show a bunch of made up beds…

Posted by Gabriele | 30-10-2009 09:18

Comments about Big Warm-up

I don’t get it? On the one hand you wan’t the homeless to be warm but on the other you wan’t global warming to stop…Wouldn’t it be better for America’s hommeless if we let Global warming continue? I mean look at how hot it is in India and how many homelss people can survivie there without coats. JUST MAKE UP YOUR MIND!!!

Posted by Gabriele | 9-04-2010 04:24



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)