Social advertising and non-profit campaigns from around the globe

Big Warm-up

Posted by Armando Alves | 30-10-2009 00:29 | Category: Corporate Social Responsibility, Homelessness

Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn.

The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.

Finally, do check the also special and personalized video after the jump.

Advertiser:
Land's End
Agency:
FirstBorn
Source:
@brianjeremy

Print this article

Send this article to a friend

Share on:

Twitter

Digg

del.icio.us StumbleUpon Toolbar

Stumble It! Share on Facebook

Facebook

Comments on Twitter

Comments

Absolutely gorgeous, wonderful, beautiful website with amazing graphics! On the one hand. On the other hand: way too many statistics, too much information for the head and too little information for the heart on what to DO. Wrong visualisation: don’t talk about poverty and show a pile of dollars. No one understands what you’re trying to say. Don’t talk about homelessness and show a bunch of made up beds…

Posted by Gabriele | 30-10-2009 09:18

From the Osocio archive

See this campaign from the Osocio archive

Advanced search

Osocio on Twitter #socialadvertising

Search or Post Nonprofit Jobs »

Subscribe to our newsletter

Osocio e-mail newsletter: highlighting the best social campaigns at Osocio, social advertising related news and field news from around the world. You can now subscribe by entering your e-mail address here.

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.