This might be the best print/outdoor campaign of the year. And I don’t say this because I’m a Bike Hugger myself.
Agency Mother New York did a excellent job with this campaign for BikeNYC, the portal for all things bicycling in New York City. Transportation Alternatives is the partner.
The campaign is launched in order to stay ahead of the debate on the upcoming bike share program (Citi Bike) in New York City.
Print ads and billboards will be posted throughout publications and city streets supporting the growing bike movement. The ads will also encourage people to visit BikeNYC.org which hopes to become an important destination for the city’s bikers, providing information on events and hundreds of options for social biking.
Bicycling is the fastest growing form of transportation in New York City and the aim of the campaign is to encourage even more New Yorkers to choose a bicycle for everyday use.
For me the campaign gets a 9.5 on a scale of 10. It has everything a good campaign must meet. Great visuals, superb typography, visible on the right spots and, very important, a positive approach.
I would have given a ‘10’ if the organisation included a special item for on the bike too. Like an adhesive or plate.
But I will not complain, this is the best get-on-a-bike campaign I’ve ever seen.
Click images to enlarge.
One of the billboards by night:
Want to know how urban cycling looks like in New York City? Watch this:
And this is urban cycling like you’ve never seen before