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Biking isn’t dirty

Posted by Marc | 14-12-2011 22:50 | Category: Environment

Great action from Brazil done by a group of friends called Mudanca.
They want people to bike instead of driving a car. It is cleaner as they sweep.

The stencilled text: “Bike não suja tanto” which means “Cycling isn’t this dirty”.
How can we name this urban intervention? Dirty finger stencil activism?

Related post, also from Brazil:
Art less pollution: cleaning is not a crime: reverse graffiti.

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.