Billion Bag Challenge

Three Texas women entrepreneurs at BlueAvocado(R) invite one million women to join them this Mother’s Day in eliminating one billion plastic bags from their carbon diet.

Through the “billion bag challenge” campaign, the three Texas Women are raising awareness of the urgent need to eliminate plastic bags. The “billion bag challenge” was inspired by Oprah’s Earth Day message to avoid another “Great Pacific Garbage Patch.” The Garbage Patch is estimated to be filled with 80 percent plastics and is larger than the size of Texas.

"We have to take steps to avoid another Pacific Garbage Patch. We want this Mother’s Day to be about Mother Earth. We ask moms, sisters and friends to stop using plastic bags,” says co-founder Amy George of BlueAvocado. “If just one family makes the switch to a reusable grocery bag system, they will save 1,000 plastic bags a year. If one million of us do it, we can avoid one billion plastic bags and more than 50 million pounds of carbon dioxide emissions - the equivalent to planting 2.8 million trees.”

For every 1,000 pledges, the company will invest in women entrepreneurs around the world via kiva.org. Once the goal of one billion bags is reached, BlueAvocado will donate funds to the Ocean Conservancy, which is committed to International Coastal Cleanup and finding solutions to save marine life.
(Thanks TheHonestApe)

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