Just like the previous two years Osocio participate with Blog Action Day. Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. Every blogger can contribute. Read more about it at the Blog Action Day website.
This year it is about water. One in eight of us don’t have access to clean safe drinking water. At Osocio we know how important this issue is. A lot of awareness and fundraising campaigns came along the last six years.
Today we will do various posts about water.
This first post contains 36 inspiring campaigns from our archive in reverse chronological order.
Publishers with a purpose
Now Haiti seems long forgotten and most media are gone. The people over there still struggle to survive. Charity:water launched Unshaken, a campaign to help Haiti recover by funding long-term safe water projects. Publishers With a Purpose is committed to funding one of them.
Denver Water: Waste is Out
This is a new part of the ongoing campaign to save water from Denver Water (USA).
With the recession still lingering fresh in consumers’ minds, frugality is en vogue like never before. But rather than use a highfalutin phrase like “Frugality is en vogue” to rally Denverites, we [Sukle Advertising & Design] went with “Waste is out” to spearhead this summer’s Denver Water conservation campaign.
Dispensing Dirty Water
Highlighting that over 4000 children die daily from water related diseases – UNICEF has pitched a confronting campaign at New Yorkers. A vending machine dispenses 8 flavours of water: cholera, dengue, dysentery, hepatitis, malaria, salmonella and yellow fever. Consumers can purchase their favourite flavour to donate to UNICEF’s efforts to provide untainted water to those in need via their Tap Project.
YouTube Young Lions contest 2010: WaterAid
This years YouTube Young Lions contest is for Wateraid.org. Last friday the competition brief was released. Potential Young Lions got two days, 15 - 16 May, to make an ad.
Unsafe water kills
This campaign video from Unicef Belgium called WaSH 2010 is about unsafe water.
Unsafe water kills a child every 20 seconds in the world. This is unacceptable. Together we can save 5,000 children every day. Help us to change this situation. More information on www.unicef.be.
I kill 15 people every minute
“Je tue plus que le Cancer, Je tue plus que le Sida, Je tue plus que la Guerre, Je tue 15 personness chaque minute.”
“I kill more than cancer, I kill more than AIDS, I kill more than war, I kill 15 people every minute.”
Great installation made for World Water Day by Solidarités International for which water was the medium. This special event was held from 17th to 22nd March 2010 at Place du Palais Royal, Musée du Louvre in Paris.
Crying Foul over Dirty Water
AdFreak reports that this clean water campaign from the Church of Sweden has generated some social criticism, despite generating 5,000 new text-based contributions of 50 SEK (about $6.50 USD) each to the church’s clean-water initiatives worldwide:
The Story of Bottled Water
What’s wrong with this seemingly healthy refreshment? You’ll be shocked to find out that it’s often less clean, less tasty, and way more polluting than the water from your tap. This is the story that water bottlers Coke, Pepsi, and Nestlé don’t want you to hear—but thanks to Annie, millions of you will.
Your hands can be dangerous
“Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.”
Bottled Water Free Day
Yesterday in Canada it was Bottled Water Free Day. It is a project of the Canadian Federation of Students, the Sierra Youth Coalition and the Polaris Institute.
Only ten years ago the concept of bottled water was a novelty. Now, bottled water is seen as a necessity—water fountains have disappeared and bottled water has infiltrated our schools, workplaces and communities.
The bottled water industry is less regulated than municipal water systems, consumes more energy and releases more harmful toxins into the environment than tap water.
Do you pee under the shower? (II)
This is the second video from the Xixi no Banho campaign from fundação SOS Mata Atlântica in Brazil. You can save a lot of water in your daily life. Like peeing under the shower.
Grass is dumb
I’m a big fan of the ongoing sequence from Sukle Advertising for Denver Water. Simple and effective message, humorous but not silly. Use only what you need.
Grass is dumb, you have to feel guilty watering the lawn 2 minutes less.
The image is above is the start screen of a amazing webproject based on the film Waterlife. Waterlife, the film, follows the epic cascade of the Great Lakes from Lake Superior to the Atlantic Ocean, telling the story of the last huge supply of fresh water on Earth. It is the story of the last great supply of fresh drinking water on Earth – the Great Lakes [Wikipedia].
To compliment the film, Interactive studio Jam3 created the site http://waterlife.nfb.ca. They have taken all the major content and themes from the documentary and by utilizing Flash, Papervision and a truly amazing soundtrack they have created an online experience which tells the story of the extreme state of distress that the Great Lakes are in.
Just Add Water
Launched to coincide with the 25th anniversary of the Bhopal disaster is this toxic bottled water from the affacted area which emphasises Dow Chemical’s refusal to take appropriate responsibility for the disaster.
A Drink To Die For
The L’Desh Fresh campaign for bottled water is not what it initially appears to be…
Do you pee under the shower?
Do you pee under the shower?
According to the survey at the action website Xixi no Banho from fundação SOS Mata Atlântica 75% of the visitors do. And that’s good. Because when you do you save a lot of water.
You don’t have to be a celebrity to make a difference
More work from the Tap Project, Las Vegas this time.
“You don’t have to be a celebrity to make a difference.”
And guess what? You don’t have to be a transvestite to make a difference.
Tap Project DC: Turn a Glass of Water into Something Beautiful
Prior to and during World Water Week, GMMB, a DC-based firm, ran a campaign for Tap DC, the Washington iteration of the Tap Project. The concept for the campaign was “Turn a Glass of Water into Something Beautiful,” and revolved around community residents and artists donating their time/talent/money to create artwork and help UNICEF provide clean water to children in the developing world.
The Tap Project: Denver
Nearly 900 million people around the world have little or no access to safe drinking water. Tap sets out to fix that problem.
The Tap Project is based on a simple concept: during World Water Week (March 22-28) restaurants ask their patrons to donate $1 or more for the tap water they usually get for free, and all funds raised go to support UNICEF’s efforts to bring clean and accessible water to millions of children around the world. According to Stevan Miller, Director of Corporate Partnerships at UNICEF, “This is the biggest project for UNICEF in fifty-six years.”
It’s the first time for Utah helping to raise money to provide millions of children with clean drinking water, but they sure started pretty solid with a well crafted website and these 3 beautiful spots:
You Can Be A Water Saving Hero
These three video’s are this years follow-up of the water saving campaign Water Saving Hero from the USA.
The Water Saving Hero campaign is a partnership of eleven Bay Area water agencies and organizations committed to water conservation. The campaign highlights simple and effective steps Bay Area residents can take to conserve water now and for the future. The new part of the campaigns contains web banner ads, a community blog, a Flash Game, and the television spots.
Black Boy Wants Water
The charity event ‘music for life’ was all about drinkable water this year. To announce ‘music for life’,they worked around the fact that every tv host has a glass of water. It’s so common nobody notices it any more. A really good guerilla marketing campaign.
Water Donation Box
“Your Donation Creates more Water”
Denver Water: keep our rivers flowing
I posted some work before from this brilliant Denver Water campaign made by Sukle Advertising + Design. The people of The Denver Egotist send me some new material and I must say I love it,
The campaign titled ‘Our Use Only What You Need’ was successful. Denver Water had a goal of lowering water use 21% in 10 years, and in just two years it was already 20%. This year Sukle spent some time re-emphasizing the base idea of using only what you need (i.e. don’t waste).
Would you wash with dirty water?
“Every day, 1.1 billion people have to wash with, bathe in, and drink dirty water.”
Video from World Vision UK.
Provide him water, make him improve immediately
A child’s well-being is highly dependent on both the quality and the availability of water. But in Afro-Asian areas, the solution is not put enough attention. The World Health Organisation (WHO) drinking water project is encouraging people to give out financial help to these areas.
Hippo Roller by Project H Design
A simple, but ethically effective initiative was launched this week from NPO Project H Design. ‘The Hippo Roller is a simple rolling barrel device that allows the millions whose livelihoods depend on the daily fetching of water to more easily access and transport their daily water supply. The roller holds 3-4 days worth of water for a family of 7 [approx 5 times that of traditional methods]. To read more about the project and get involved in the sponsoring, visit Project H Design.
Water Saving Hero
This campaign from summer/fall 2007 for several San Francisco Bay Area water agencies highlights simple and effective steps residents can take to conserve water now and for the future. You don’t have to leap tall buildings in a single bound to be a hero.
A single can of dissolvent
Silver at the Cannes Lions 2007 in the category Outdoor.
“A single can of dissolvent pollute millions of litres of water.”
Ads for the World Wildlife Fund Spain (WWF/Adena).
Imagine a life with water
This tv-spot is from the Swiss Helvetas, a NGO fighting for water for everyone, anywhere.
The real thing
In some countries it is easier to get a bottle of Coca-Cola then a bottle of water.
Dutch artist Helmut Smits made this installation to filter Coca-Cola into clean drinking water.
Nothing replaces water
Great use of different kind of media from Denver Water.
‘Use only what you need’.
Turn off the water
A postcard from Akatu, the Brazilian organisation for responsible consuming.
The postcard shows the waterfalls of Cataratas de Iguaçu, where is one of the bigest hydroelectric power plants of the world: Itaipú.
SOStenibilidad is a new campaign is sponsored by Expo Zaragoza 2008, the expo in Spain about water and the sustainable development. The campaign is made in charge of Acciona.
Acciona is a business group which is a pioneer in contributing to sustainable development worldwide through its main lines of business: development and management of infrastructure and real estate projects, provision of transport, urban and environmental services, and development and operation of renewable energies.
Would you drink from this water?
For World water day, Intermon Oxfam placed giant straws in the the manholes of Madrid, Barcelona and Zaragoza with the message, Would you drink from this water? Thousand of people don’t have any other choice.
It takes you one second
Great guerilla made for the World Water Day, march 22. The stickers are being stuck in washbasins at public spaces around Belgium and Mexico City, where the 2006 World Water Forum was held.