The best of non-profit advertising and marketing for social causes

Blood donation from the left-hand side

Posted by Marc | 14-01-2013 22:45 | Category: Health

Great work made for the Ecuadorian Red Cross. It’s the kind of artwork which requires copy. But I don’t complain about that in this case.
Blood donation, that is the thing here. From the left-hand side :-)

The idea with the split face isn’t new.
Like the ad below from Guinness (see them all at I Believe in Advertising).
Thanks Joe La Pompe for the tip.

Advertiser:
Ecuadorian Red Cross
Agency:
McCann, Quito, Ecuador
Additional credits:
Creative Director: Juan Manuel Larco
Art Director: Andrés Vallejo
Copywriter: Manuel Hoffmann
Photographer: Jenny Ruiz
Source:
Ads of The World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.