The best of non-profit advertising and marketing for social causes

Bloody coasters

Bloody coasters


These coasters, made for Mumbai Traffic Police (India), were printed using a special invisible red ink, which spreads only when moistened. They were placed at tables and bar counters in Mumbai’s prominent bars and watering holes.

When a customer places his frosted, moist glass of alcohol on it, the red ink starts spreading and the normal face starts bleeding.
Message at the coaster: Just a reminder: Drunken driving kills.
(via) Thanks Noah



Mumbai Traffic Police
Contract, Mumbai, India

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies