This video, which was released thursday, caused a lot of discussion since then. The video made by Richard Curtis (Blackadder, Four Weddings and a Funeral) and directed by Dougal Wilson was meant to be part of the 10:10 campaign.
The video shows four scenarios in which anyone who says they are not going to do anything about climate change is blown up.
Or what could be seen: it remains a rotten world as long as climate change deniers will insist in their point of view.
“No Pressure celebrates everybody who is actively tackling climate change… by blowing up those are aren’t.”
The same evening 10:10 came up with this statement:
Today we put up a mini-movie about 10:10 and climate change called ‘No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain’s leading comedy writer, Richard Curtis – writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn’t and we sincerely apologise to anybody we have offended.
As a result of these concerns we’ve taken it off our website.
We’d like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Eugenie, Franny, Daniel, Lizzie and the whole 10:10 team
Unintentionally this is a great example how elusive communication can be with modern media. Visiting the cinema for seeing a Richard Curtis movie gives predictable critics. It’s a conscious choice to see the movie. Online campaigns meant to go viral is not that harmless.