Osocio NL

Bogusky’s back, and he’s after Big Soda

Posted by Tom Megginson | 10-10-2012 18:46 | Category: Health

Former CP+B genius Alex Bogusky is after Big Soda

Former CP+B genius Alex Bogusky, who gave up selling burgers and pizza to change the world two years ago, is back in the creative saddle to shill for the other side.

This new effort is for the Center for Science in the Public Interest, and it’s a rather lengthy sermon on the evils of sugary soft drinks:

[more after the break]

The Jason Mraz soundtrack and gentle animation style are almost too sweet to take, which I guess was the idea. Because it contrasts quite a bit with the bear family’s medical woes: Obesity, diabetes, and daddy no longer being “hung like a bear.”

The video leads to a campaign microsite, The Real Bears, which gives information about the effects of drinking too much sugar, such as:

Each additional sugary drink consumed per day increases the likelihood of a child becoming obese by about 60%. Sugary drinks are connected to other health problems
as well.

Each soda consumed per day increases the risk of heart disease by 19% in men.

Drinking one or two sugary drinks per day increases your risk for type 2 diabetes by 25%.

Diabetes can lead to erectile dysfunction.

But does this campaign, with its interest borrowed from those damned Coca-Cola polar bears, have any hope of pushing back against the big money of the cola giants?

It’s apparently all in your hands:

Big soda companies have billions of dollars to tell their story, but we have each other. Oh, and we have the truth. Help The Real Bears spread the truth about soda by sharing the film.

And, you know, try not to drink so much crap.

Center for Science in the Public Interest
Common (Boulder, Colo.) and The Butler Bros. (Austin, Texas)
Additional credits:
(Via AdFreak)

Executive Creative Director: Alex Bogusky
Executive Producers: Marty & Adam Butler
Writers: Ronny Northrop & Ryan Kutscher
Art Director: Stefanie Hermsdorf
Account Director: Mark Ekhardt
Producer: Amanda Fox
Director/Designer/Animator: Lucas Zanotto
Music: Jason Mraz
Guitar and mix: Bill Bell
Horn parts: Grooveline Horns
Offline/Online Editor: Travis Wurges
Sound Design: Nikolai von Sallwitz
Mix: Travis Wurges
Web Design: Cyrus Clemesen


Comments about Bogusky's back, and he's after Big Soda

To me, Bogusky pulled a Don Draper. See what I mean here: http://www.advertorious.com/2012/10/10/alex-bogusky-pulls-a-don-draper/

Posted by Don McLean | 15-10-2012 13:24

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)