Osocio NL

Bones out of Yogis for Arthritis Research

Posted by Marc van Gurp | 12-01-2014 22:30 | Category: Fundraising, Health



The Power of Movement - Arthritis Research Foundation

This gorgeous, stylish and almost perfect campaign is made for The Power of Movement, Canada’s largest yoga fundraiser.

In this campaign, agency Lowe Roche demonstrates yoga’s dual benefits by creating shapes of the human bone system using Canadian yoga instructors and dancers. Simply by doing yoga, we could ‘see’ parts of the body regaining the power of movement.
The agency wanted to show that doing yoga not only raises money for arthritis, but actually brings increased movement to arthritis sufferers as well.

About in 1 in 7 Canadians are affected by this family of over 100 diseases. The Arthritis Research Foundation works to raise funds for research into treatments and possible cures, for arthritis and associated autoimmune diseases.

The idea is that by doing yoga on Sunday, March 2, 2014, you can help bring the power of movement to the 1.6 million people living with arthritis.
It is held in 11 locations across Canada.


I started with the words ‘almost perfect’. By that I mean the playing time of the video. 33 seconds is too short. 3 minutes would have delivered a pearl.

The Power of Movement - Arthritis Research Foundation

The Power of Movement - Arthritis Research Foundation

The Power of Movement - Arthritis Research Foundation


Advertiser:
The Power of Movement
Agency:
Lowe Roche
Additional credits:
Co-Creative Director, Art Director: Mark Mason
Co-Creative Director, Copywriter: Jane Murray
Agency Print Producer: Beth MacKinnon
Agency Broadcast Producer(s): Sam Benson, Shannon Farrell
Account Services: Ailin Wu, Leo Maia
Production House: Sugino Studios
Director, Photographer: Shin Sugino
Camera Operator: Andrew Wilcox
Producer, Stills: Taeko Yamanouchi
Production Coordinator, Motion: Sarah Gheriani
Post Production: School Editing
Executive Producer: Sarah Brooks
Offline Editor: Chris Van Dyke
Assistant Offline Editor: Nicole Sisson
Colour Transfer: Alter Ego
Executive Producer: Greg Edgar
Colourist: Tricia Hagoriles
Online Edit: Fort York VFX
Executive Producer: Erin Kuttner
Online Editor: Mike Bishop
Assistant Online Editor: Lauren Rempel
Sound House: TA2 Sound & Music
Executive Producer: Christine Leslie
Track Director: Clive Desmond
Composer: Tyson Kuteyi
Engineer: Dave Clarke
Source:
Glossy Inc.
Keywords:
- -






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)