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Bookmarks for children

Posted by Marc | 15-05-2008 22:06 | Category: Education, Poverty

This ambient media is from Türkiye sokak çocukları vakfı, the Homeless Children Foundation of Turkey and can be seen in Istanbul.
Instead of giving out phone numbers or bank accounts for donation, a useful product was created: a bookmark. It features a child’s hand, gesturing help from others. Agency TBWA/Istanbul & TBWA/Hunt/Lascaris made different bookmarks, related to the book it was placed in. A hitchhiking hand gesture in travel books, a mudra hand gesture in meditation books, a peace hand gesture in war books etc.
The bookmarks were exhibited inside the books and sold near the cashier.

Advertiser:
Türkiye sokak çocukları vakfı
Agency:
TBWA/Istanbul & TBWA/Hunt/Lascaris
Additional credits:
Creative director: John Hunt/Damon Stapleton
Copywriter: Gokhan Yucel
Art Director: Barıs Sarhan

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