Osocio NL

Both sides of weed

Posted by Tatjana Vukic | 8-02-2012 19:00 | Category: Drugs, Education, Health

A masterpiece from McCann Digital, Tel Aviv: after the “drugs set your timeline” campaign that focused on hard drugs prevention - here’s a new one for the israeli anti drug authority, this time on Weed effects.

In 3 interactive videos, they showed young people talking about marijuana as a deadly drug, and telling it’s the best thing that ever happened to them.
Teen audience can switch freely between the two offered solutions, watch the stories of drug addicts and realize that none of them are actually true, and learn about the real effects of smoking weed.
Take a look here the great interactive page and find out the truth about the Weed http://www.grass-truth.co.il/indexEn.asp



more after the break.

This interactive trip through histerical laughing (btw, great casting!), depressive and dark moments ... the viewer of the page can watch all the nuances of drug effect and also the ridiculous arguments of the drug addicts.

But the message is clear:

Marijuana w o n ’ t cause mental paralysis, but will affect your coordination and your sports aactivities.

Marijuana w o n ’ t turn you into a junkie, but will become a drug you depend on.

Marijuana w o n ’ t erase your memory, but it will cause problems with concentration and attention.

Marijuana w o n ’ t make you lose all your friends, but you probably won’t want to be around those who don’t smoke.

Marijuana w i l l   make you funnier, but mostly to yourselves.

Marijuana - know what you’re getting into.

And one line as the cherry on the top of the cake from me:

Marijuana - Rany Shamloul’s recent review of the medical literature on cannabis use and sexual health has revealed that cannabis use may negatively impact male sexual performance.

More fun - More Impotent.

Think about long-term effects before rolling a joint.

Israel anti-drug Authority
McCann Digital, Tel Aviv, Israel
Additional credits:
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriter :Danna blum
Art Director: Yatir Kaaren
Designer: Shay Maya
Flash development: Billy Kovalsky, Ron Rochman
Digital Project Manager: Roy Kisch


Comments about Both sides of weed

the negative side is all the people who wanted to try because they didn’t know about the side effects of heroin or cocaine or crack and it fucked up their life, and the people high are just people who got curious and tried smoking weed. i smoke weed but i grew up around crackheads and heroin addicts so i haven’t even considered smoking crack or shooting heroin, just weed for me

Posted by curious carl | 12-06-2012 18:31

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)