I’m not quite sure what to think of this new PETA campaign for veganism. They’ve been promoting the ”vegetarians make better lovers” thing for some time now, but in this version they use comedy (voiced by comedian Kevin Nealon) rather than sensuality to get the point across.
But is the idea of being intimately injured by an overenthusiastic lover really that appealing?
“All over the world, regular guys are choosing a vegan diet, unaware of the erotic consequences. As a result, an epidemic is spreading among their “loved” ones: BWVAKTBOOM, “Boyfriend Went Vegan and Knocked the Bottom out of Me.”
For years, women have been open to the physical, emotional, and karmic benefits of veganism. But now, more and more men are discovering the perks of a plant-based diet. More specifically, a dramatic increase in their wang power and sexual stamina.
Unfortunately, the consequences of all this mind-blowing intercourse can often lead to sex injuries such as whiplash, pulled muscles, rug burn, and even a dislocated hip.”
Strange campaign. Is ‘knocked the bottom out of me’ a clunky translation from another language? I’ve never heard that phrase in English. In fact my first impression was that it was about someone’s vegan boyfriend’s cooking giving them diarrhea :p
Posted by mj | 13-02-2012 23:55
I’ll help you know what to think: it sucks. Anyone this ad converts to the cause is probably a good candidate for a criminal record. Treating the copy this like an Axe commercial MIGHT have earned laugh. Instead, it feels like a PSA for abusing women. Wow, sexy. Sign me up. PETA fails should be their own meme.
Posted by Christopher | 14-02-2012 00:05
And here I was, wondering if I was going to be accused of being over-sensitive. ("Get the sand out of your vagina” is the usual wording.)
But I guess my gut was right. It is disturbing.
Posted by Tom Megginson | 14-02-2012 01:17
this is stupid. pita is stupid
Posted by burt animals | 14-02-2012 13:25
Violence against animals is no laughing matter. Violence against women, on the other hand,
Great job, PETA. Really upping your game here.
Posted by Plastic Lincoln | 14-02-2012 16:45
PETA would be dumb enough to advocate sexual battery.
Posted by Carnivore | 15-02-2012 23:56
wow… this is awful. Confusing, weird phrase for sex I’ve never heard before, domestic violence-chic, etc…
Posted by jenjen | 16-02-2012 09:31
There are many reasons why the number of vegans has doubled in the US in less than 3 years. Maybe sex is one of them :) Here are two uplifting videos to help everyone understand why so many people are making this life affirming choice: http://www.youtube.com/watch?v=fKr4HZ7ukSE and http://www.veganvideo.org
Posted by JC | 17-02-2012 18:22
This is ad is total rubbish and sexist. Kludged togehter by only a male team, no wonder. I guess they fancied this idea over a couple of beers feeling all manly and stuff…
Posted by Constantin | 21-02-2012 10:54
Actually a study I read showed that vegans are actually, on average, worse at sex. So they’re just using the whole ‘sex sells’ thing.
Posted by Luka the Hero | 5-03-2012 19:50
angesagte Sonnenbrille mit Brillenbeutel im modischen Sonnenbrille Louis Vuitton.Ihr kennt sie sicher, diese wunderbaren einsamen Nachtfahrten: bei entspannter Musik über entlegene Landstrassen nach Hause cruisen bis BAM aus dem Nichts einer entgegen kommt Sonnenbrille Chloeman nichts mehr sieht
I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…
Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…
Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Print this article 
