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Brandalism, the biggest subvertising campaign in UK history

Posted by Marc van Gurp | 15-05-2014 19:30 | Category: Activism, Corporate Social Responsibility



Brandalism, the biggest subvertising campaign in UK history

Brandalism started in July 2012 with a small team in a van. It is a revolt against corporate control of the ‘visual realm’.
Now they have teams in 10 UK cities to take back public advertising space.

The most recent takeover was earlier in May this year with the reclamation of over 360 advertising spaces with hand made original art works submitted by 40 international artists.
According to Brandalism It is the biggest anti-advertising campaign in UK history.

From the Brandalism website:
Advertising at its most basic is about explaining why one particular product is faster, stronger or cheaper than its rivals. But these kind of adverts are a rare breed nowadays, mostly to be found stalking the barren wastelands of daytime television or local newspapers, selling things like adjustable mops and leather sofas. This kind of marketing are to the modern advertisement what a primitive flint spear is to a stealth bomber.

Hat tip for our friends at Clicktivist.







Comments


Comments about Brandalism, the biggest subvertising campaign in UK history

All very fun. But what this group is doing is attacking the symptom - mass advertising - but not the cause - planning processes which allow the proliferation of ad boards.

Still, nice for a busgirl change I suppose.

Posted by Neil Hopkins | 15-05-2014 20:09



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