The best of non-profit advertising and marketing for social causes

Break the cycle

Break the cycle

Here’s a followup on the Hunting movie from Barnardo’s:

https://www.youtube.com/watch?v=-b1Y1CrNWgU

For thousands of children in the UK the story will keep repeating itself, until someone stops it.

Some words from Barnardo’s:

Every day we work with hundreds of children and young people like the girl in this film. Evidence shows that children who are most at risk of criminality and antisocial behaviour are also those who are the most disadvantaged – they come from the poorest families and communities, have the poorest educational experiences and are more likely to suffer from poor health, including mental health.

We work with young people to break the cycle of disadvantage, offering solutions to help children in trouble turn their lives around.

Advertiser:
Barnardo’s
Agency:
BBH
Additional credits:
Director: Jeff Labbe
Creatives: Nick Allsop, Nick Gill, Dominic Goldman, Simon Veksner
Creative Director: Nick Gill
Source:
Scamp

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