This PSA from Association de Lutte Contre le Cancer du Sein says, simply: “Do like me. Screening saves lives.”
But instead of giving a demonstration of screening, it just goes straight to the sexually provocative nudity.
I’d give a more detailed critique, but I don’t think I can do better than the dry sarcasm of Adland’s dabitch:
This French breast cancer awareness commercial has a message for you, you don’t need to know French to understand.
Boobs. Attractive woman with boobs. Boobs. Booobies.
Everyone likes them.
Sigh. Cancer isn’t sexy. Sex is sexy. Can we get over confounding the two now? Please?
See the video after the break.
There’s also a poster available for download.
Association de Lutte Contre le Cancer du Sein