The best of non-profit advertising and marketing for social causes

Breast cancer cause marketing, oh là là (nudity)

Posted by Tom Megginson | 8-11-2012 14:00 | Category: Pinkverts

This PSA from Association de Lutte Contre le Cancer du Sein says, simply: “Do like me. Screening saves lives.”

But instead of giving a demonstration of screening, it just goes straight to the sexually provocative nudity.

I’d give a more detailed critique, but I don’t think I can do better than the dry sarcasm of Adland’s dabitch:

This French breast cancer awareness commercial has a message for you, you don’t need to know French to understand.

Boobs.

Boobs. Attractive woman with boobs. Boobs. Booobies.

Everyone likes them.

Sigh. Cancer isn’t sexy. Sex is sexy. Can we get over confounding the two now? Please?

See the video after the break.

There’s also a poster available for download.

Advertiser:
Association de Lutte Contre le Cancer du Sein
Source:
Adland

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.