Breast cancer is more common than you think
Posted by Marc | 7-11-2008 22:56 | Category: Health, Women's Issues
To make aware of the dreadful possibility of losing a breast because of breast cancer fightbreastcancer.ae (United Arab Emirates) placed a mannequin with one breast at Bare Essentials, a lingerie and swinwear boutique.
This was supported by breast self exam tags, stickers inside the fitting rooms as well as a website.
The campaign was launched by the Ministry of Health and is running during the months October and November. Private hospitals and centres across the country are offering discounts on mammograms during this period.
Advertiser:
Bare Essentials, Dubai
Agency:
Memac Ogilvy, Dubai
Additional credits:
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Copywriter: Nisha Wagh
Art Director: Rafael Rizuto
Graphic Designer: Regina Groffy
Production Director: Gregory Richmann
PR: Leila Amar, Rana Awad
Interactive: Preethi Mariappan, Chaitanya Kolwankar
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