The best of non-profit advertising and marketing for social causes

Do you want to be remembered? Give blood.

Posted by Marc | 21-05-2013 22:00 | Category: Health

Doing something special? Do you want to be remembered as a do-gooder?
That’s the idea behind this campaign from the Brazilian Hemorio (Institute of Hematology).

“Give blood and be remembered as well.”
“Doe sangue E também seja lembrado.”

Agency Heads Propaganda made stickers with this copy and glued them on statues from historical personalities.
The sticker was produced with water based glue in order not to harm the public heritage.

Related Hemorio post:
- Waiting for Life with the YouTube Progress Bar

Advertiser:
Hemorio (Institute of Hematology)
Agency:
Heads Propaganda

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.