This PSA is powerful in so many ways: the shocking brutality of the violence against the boy, his resolute delivery of the powerful message, and the menacing anonymity of the faceless father.
It is, deservedly, making the rounds on social media. Here’s hoping it makes a difference.
(Additional agency credits from Ads of The World)
Irish Society for the Prevention of Cruelty to Children
Creative Director: Colin Nimick
Art Director: Des Kavanagh
Copywriter: Laurence O’Byrne
Director: Richie Smyth