A month ago I posted the brilliant print campaign from Fundação SOS Mata Atlântica. This is the tv-spot from the same campaign.
The Mata Atlântica (Portuguese for Atlantic Forest) is a region of tropical and subtropical moist forest, tropical dry forest, tropical savannas, and mangrove forests which extends along the Atlantic coast of Brazil from Rio Grande do Norte state in the north to Rio Grande do Sul state in the south, and inland as far as Paraguay and the Misiones Province of Argentina.
The Law to protect Mata Atlântica was approved, but to leave the paper still is a long step. This is the subject of this new tv-spot.
Fundação SOS Mata Atlântica