But what will you do all day without Osocio?

Have you heard of Offlining Day? On September 18, Mark DiMassimo, CEO of ad firm Digo, and Eric Yaverbaum want you to turn off all your networked communication devices for the day.

As unlikely to be effective as it seems, Digi has also created a series of ads to promote their shameless self-promotion cause:

Sept 18, 2010, is also http://en.wikipedia.org/wiki/Yom_Kippur” title="Yom Kippur,">Yom Kippur, the holy “Day of Atonement” for Jewish people. Which explains the joke of what (as Copyranter and others have already pointed out) is a rather unimaginative parody of Bill Bernbach’s iconic Levy’s Rye campaign:

I’d be happy just to get some of my colleagues and clients to turn their Blackberries off when I’m doing a creative presentation.

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