Buzzed driving costs you a fortune

December is the main period of the year in our niche. Busy times for fundraisers.

And in the awareness segment it is about road safety.

In this post a new campaign from the USA: Buzzed Driving Is Drunk Driving, part of the Project Roadblock.

This year’s edition from the project isn’t about pain or grief of a lost or injured family member. It is about money.

The two television PSAs, created pro bono by Merkley + Partners, target men aged 21 to 34. The PSAs illustrate that a single careless moment can not only be life-altering but expensive. The financial consequences of being stopped for driving buzzed can be around $10,000, including costs for posting bail, towing, fines, attorney fees and higher insurance premiums.

For the eighth year, TVB, the not-for-profit trade association of America’s commercial broadcast television industry, has joined forces with the Ad Council and the National Highway Traffic Safety Administration (NHTSA) to launch Project Roadblock.

During the holiday week of December 26 through New Year’s Eve, one of the deadliest auto-fatality weeks of the year according to the NHTSA, local broadcast TV stations nationwide are encouraged to air the “Buzzed Driving is Drunk Driving” PSAs with a concentrated rotation of the on-air spots and online banner. Additionally, TV stations will also support the critical campaign message via text message, Facebook posts and tweets to their viewers. 

“Awareness about this issue has increased every year since the first Project Roadblock in 2004, and it has had the desired effect with increased mindfulness on the roadways during the holiday season,” said TVB President and CEO Steve Lanzano. “Last year over 1,000 primary and digital sub channels participated in this initiative - demonstrating the power of the medium and its effect on social change.”

Additional elements of the campaign are at buzzeddriving.adcouncil.org.

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