The best of non-profit advertising and marketing for social causes

Cage Against The Machine: 4’33”

Cage Against The Machine: 4’33”

Do you also find the Christmas charts very annoying? In England they do. Last year they had a great action to break through the dominance of the X-factor mess. It was a victory, Rage Against the Machine became No. 1.
This year it can be even more obscure.
Cage Against The Machine started as a joke. And now the joke is so close to becoming a reality.

Cage Against The Machine is a campaign to get John Cage’s “silent” masterpiece, 4’33” [Wikipedia], to Christmas No 1 for 2010. At the time of writing, over 86,000 people have joined the Facebook Group. The ultimate goal: make it a silent night on Radio 1.
In case you don’t know, 4’33” is a piece of music containing 4 minutes and 33 seconds of silence.
Participating is easy. Buy the mp3 in the iTunes store or other online stores. It is a non commercial project. Funds go to five different charities.

The video above is the making of.


Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies