The best of non-profit advertising and marketing for social causes

Campaign of the Month December: What’s so great about growing old? & Attraction Le Manga

Campaign of the Month December: What’s so great about growing old? & Attraction Le Manga

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year. This is very nearby. Stay tuned. At the end of January we will announce the Campaign of the Year 2010.

In December we have two winners:

What’s so great about growing old?
This cheeky campaign from Y&R Peru answers the question in some funny ways.
It’s not a campaign for old people. It’s a campaign aimed at young people with visions of how they might be one day.

See the original post here.

liga contra el cancer

Attraction Le Manga
This is most striking campaign from 2010.

Japan 2014. Come into the life of Hiro, Koichi and Ren and interact with your webcam and facebook profile: Attraction.
You as viewer receive prompts to help the characters in their adventures via motion or color recognition with your webcam. All in manga style in this 10 minute adventure.
During this adventure it becomes clear that the story is about the struggle to resist the influence of friends and later on about tobacco addiction.

See the original post here.

See all Campaigns of the Month here.

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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