The best of non-profit advertising and marketing for social causes

Campaign sheds light on the STI stigma

Campaign sheds light on the STI stigma

Planned Parenthood: Campaign sheds light on the STI stigma

Toronto based activist design studio The Public has recently made ​​a campaign about the stigma on STIs (sexually transmitted infections). The project is a collaboration with Planned Parenthood Toronto and is designed to address the stigma around STIs which often prevent people from having open communication around their health and well-being, or getting tested and treated.

The Public did the concept, creative, copy-writing and art-direction. The illustration is from Hyein Lee. The posters took up space on subways and transit shelters across Toronto.

Planned Parenthood: Campaign sheds light on the STI stigma

Planned Parenthood: Campaign sheds light on the STI stigma

Advertiser:
Planned Parenthood Toronto
Agency:
The Public

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