The best of non-profit advertising and marketing for social causes

Campaign of the Month October: It Gets Better

Posted by Marc | 22-11-2010 21:24 | Category: Campaign of the Month, Discrimination, Gender issues

The Osocio bloggers choose the best campaign every month. At the end of the year we will have twelve great campaigns from which we will choose the Campaign of the Year.

For October the Osocio bloggers voted the most for two completely different campaigns. And just like last month it was a close call again.

The winner is “It Gets Better” project with one vote more than No. 2.
Following the tragic suicides of gay youth who felt ashamed of being outed by “friends” and peers, sex columnist Dan Savage started the “It Gets Better” project, in which gay adults share their experiences in an effort to let the younger generation know that there is a better future waiting for them.

See the original post here.

Second place is for Falling Letters, the mailing send to journalists persuading to do more than just a report on the earthquake in Haiti.

See all Campaigns of the Month here.

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.