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Campanha antidrogas: the end of the line

Campanha antidrogas: the end of the line

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mackenzie-antidrogas-2 Various campaign items in a surprising outdoor campaign from the Instituto Prebisteriano Mackenzie (Mackenzie Presbiterian Institute) in Brazil.
Above a optical illusion made with floor adhesive tape in several Mackenzie campus lobbies and a sign saying:
“Drogas Sao assim: o fim da linha”
“Drugs are just like this: the end of the line”

Thanks Armando for translating

Special distortion mirrors placed around Mackenzie Prebisterian University:
“Quem abusa das drogas e do álcool fica irreconhecível”
“Those who abuse drugs and alcohol become unrecognizable”

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Adhesive Taped on trash bins, spread around Mackenzie campus:
“É assim que quem usa drogas preenche a cabeça”
“This is how those who use drugs fill their heads”

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Board, 27m of size:
“As drogas afastam você de quem você mais gosta”
“Drugs push you away of those you like”

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“O abuso do álcool separa você dos melhores momentos da vida”
“The abuse of the alcohol separates you of the best moments of the life”

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Advertiser:
Instituto Prebisteriano Mackenzie
Agency:
Publicis Brasil

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