This campaign from the Canadian SAAQ (Société de l’assurance automobile du Québec) is currently running in the French-language part of the country.
It is a ‘Don’t Text and Drive’ campaign. It is addressed to all drivers as well as the people close to them.
These televised messages encourage drivers to get their contacts used to waiting for a reply. That way, drivers won’t be tempted to reply immediately to incoming texts when they are at the wheel. The theme is “Habituez les gens à attendre vos réponses. Ça ne vous fera pas mourir.” (Get them used to waiting for your reply. It won’t kill you.) It is followed by the slogan “Au volant, on ne texte pas.” (Don’t text and drive.)
Other items in this campaign are a radio message and mobile application.
The mobile application blocks text messages and incoming calls, and sends an “acknowledgment of receipt” message to the person who tried to contact the driver.
Hat tip Jean-Julien.
SAAQ (Société de l'assurance automobile du Québec)