The best of non-profit advertising and marketing for social causes

Cancer: Never a crowd favourite

Cancer: Never a crowd favourite

Keep A Breast Foundation (of “I Love Boobies” bracelet fame) recently did some crowdsourcing through their Keep A Breast Traveling Education Booth. They asked Americans to imagine a world without cancer.

It’s not exactly a breakthrough idea — and the stock music is annoying as hell. But the messages are honest, heartfelt, and worth sharing:

Advertiser:
Keep A Breast Foundation
Agency:
The Glue Network
Source:
KAB Facebook Fan Page

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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