The best of non-profit advertising and marketing for social causes

Cancer, now available in strawberry

Cancer, now available in strawberry

It is somewhere between shock and laugh this new campaign from the Cancer Society Canada. For this year’s National Non-Smoking Week the focus is flavoured tobacco. Camouflage with flavours added to tobacco is an emerging problem. Only in the operating room, it has become more enjoyable…

Data released as part of the 2014 Youth Smoking Survey showed that almost half of all BC (British Columbia) high school students who used tobacco products had used flavoured tobacco products. Fruit and candy flavoured tobacco reduce the harsh effects of cigarette smoke for youth who are experimenting with smoking, making it easier for them to become addicted to tobacco.

Kathryn Seely from Canadian Cancer Society, BC and Yukon:

Smoking is still the leading cause of cancer deaths in BC. In spite of increased public awareness about the harms of smoking, our youth are increasingly using flavoured tobacco products. This must change. From grape to strawberry, mint and even chocolate, flavoured tobacco is designed to look and smell appealing but it is just as risky and addictive as regular tobacco products.

Canadian Cancer Society - Cancer, now available as strawberry

Canadian Cancer Society - Cancer, now available as watermelon

Canadian Cancer Society - Cancer, now available as orange
Agency: Rethink

PSA
Creative Director: Ian Grais / Chris Staples / Nicolas Quintal
Art Director: Nicolas Quintal
Writer: Max May
Broadcast Producer (in house): DW
Production Company: Suneeva
Director: Michael Schmidt
Editor: Don Macdonnell
Director of photography: Brendan Steacy
Line Producer: Mary Ann Tevin
Post Production House: Post Pro Media
Audio House: Wave Productions
Producer (Audio House): John Pearson
Engineer: Craig Zarazun
Account Services: Solomon Gauthier
Content Strategist: Leah Gregg
Client: Lisa Hurlbutt / Katherine Koyko

Print
Creative Director: Ian Grais / Chris Staples / Nicolas Quintal
Art Director: Nicolas Quintal
Writer: Max May
Print Producer: Scott Russell
Retoucher: The Orange Apple
Studio Artist / Typographer: Jonathon Cesar
Account Services: Solomon Gauthier
Content Strategist: Leah Gregg
Client: Lisa Hurlbutt / Katherine Koyko

Via Stimulant. Hat tip Shannon.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x