The best of non-profit advertising and marketing for social causes

Cape Argus Aids stats

Posted by Marc | 9-04-2008 22:37 | Category: Health

To commemorate World AIDS day on December 1st the South African newspaper Cape Argus used their page numbers on the top of every page of the newspaper to educate the public on statistics relating to the AIDS pandemic in South Africa. All the statistics were collected from UNICEF and the South African Department of Health.

Advertiser:
Cape Argus
Agency:
King James, Cape Town
Additional credits:
Alistair King: Executive Creative Director
Paige Nick: Creative Director
Rachel Brown: Art Director
Jabulani Sigege: Copywriter
Source:
bestadsontv

Comments

This is very cool - it is up at the carnival here.

Posted by Katya | 15-10-2008 22:35

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