The best of non-profit advertising and marketing for social causes

Car carrier truck

Posted by Armando Alves | 9-12-2010 00:19 | Category: Road safety

Last month, on the World Day of Traffic Victims (November 21st), agency ageisobar and association Transito Amigo showed young brazilians how dramatic can be the behavior of drunk driving.

With a truck carrying dozens of wheelchairs through the hipster streets of São Paulo, Brazil, showing how irresponsible behavior can change affect lots of people.

Video case after the jump.

Advertiser:
Trânsito Amigo
Agency:
ageisobar
Additional credits:
Creatives: Cristiano Rodrigues, Tales Lima, Charles Faria, Fuku, Henrique Mattos, Daguito Rodrigues
Creative Direction: Carlos Domingos, Jean Boechat
Source:
CCSP

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.