Last month, on the World Day of Traffic Victims (November 21st), agency ageisobar and association Transito Amigo showed young brazilians how dramatic can be the behavior of drunk driving.
With a truck carrying dozens of wheelchairs through the hipster streets of São Paulo, Brazil, showing how irresponsible behavior can change affect lots of people.
Video case after the jump.
Creatives: Cristiano Rodrigues, Tales Lima, Charles Faria, Fuku, Henrique Mattos, Daguito Rodrigues
Creative Direction: Carlos Domingos, Jean Boechat