Cardboard protest campaign
Posted by Marc | 18-05-2011 21:12 | Category: HomelessnessA campaign from Germany to influence the city hall elections in Hamburg. The street magazine Hinz&Kunzt wanted to let people know that thousands of people are homeless while at the same time millions of square meters of flats/offices are left vacant. This imbalance was addressed with a “handmade” guerilla campaign using hundreds of cardboard posters.
Advertiser:
Hinz&Kunzt
Agency:
JWT Germany
Source:
Eko Kooistra





