The best of non-profit advertising and marketing for social causes

Catch of the day

Catch of the day

surfrider-seafood_posters-7

Guerilla campaign from Surfrider Foundation USA. Trash was collected from various beaches in Northern America, packaged it to look like seafood and displayed it at local farmers’ markets.

Related Surfrider posts:
The beach doesn’t clean itself
Behaviour and consequences
If Moses would live now

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surfrider-seafood_posters-1

Advertiser:
Surfrider Foundation USA
Agency:
Saatchi & Saatchi, Los Angeles, USA
Additional credits:
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
Source:
Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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