The best of non-profit advertising and marketing for social causes

Catch of the day

Catch of the day


Guerilla campaign from Surfrider Foundation USA. Trash was collected from various beaches in Northern America, packaged it to look like seafood and displayed it at local farmers’ markets.

Related Surfrider posts:
The beach doesn’t clean itself
Behaviour and consequences
If Moses would live now







Surfrider Foundation USA
Saatchi & Saatchi, Los Angeles, USA
Additional credits:
ECD: Harvey Marco
CD: Felipe Bascope
ACD/Copywriter: Raymond Hwang
Art Director: Juan Bobillo
Producer: Chris Halstead
Director of Integrated Production/Multimedia: Damian Stevens
Account Director: Paul Goncalves
Photographer: Matt Cobleigh
Art Producer: Angee Murray
Print Producer: Beth Noll
Project Manager: Shelby Yates
Retoucher: Rocket Studios
Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.


  1. Surfer Dude 9 years ago

    Hope that’s biodegradable soy based plastic wrap and corn based styrofoam you’ve wrapped that plastic and trash in…

  2. Sam Cornwell 8 years ago

    Brilliantly simple concept. I’m very impressed you found THAT many johnnys

  3. Courtney Lee 8 years ago

    That is awesome. Hopefully it helped to get the point across.

  4. Zeb Blair 8 years ago

    Yeah let me get two pounds of the Beach Mix please

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